Workshop Overview / Objectives:
- Understanding writing in Plain English
- Creating social media posts that work best for each platform and target audience
- Apply best practices to gain followers and improve engagement
Curriculum
- 5 Sections
- 28 Lessons
- 1 Day
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- Writing in Plain English16
- 2.1Writing in Plain English1 Minute
- 2.2Meeting The User Need1 Minute
- 2.3Finding Information on the Web1 Minute
- 2.4Good Content is Easy To Read1 Minute
- 2.5Knowing Your Audience1 Minute
- 2.6How People Read1 Minute
- 2.7Common Words1 Minute
- 2.8Use short words instead of long words1 Minute
- 2.9Reading Skills1 Minute
- 2.10Explaining the unusual1 Minute
- 2.11Short sentences1 Minute
- 2.12Capital letters are harder to read1 Minute
- 2.13Ampersands can be harder to understand1 Minute
- 2.14How users read web pages1 Minute
- 2.16Don’t use FAQ’s1 Minute
- 2.17Style Guide3 Minutes
- Social Media Explained and Planning Social Media4
- Twitter4
- Facebook2
- Instagram2
